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Digital India: Empowering a Knowledge Economy through Online Initiatives


The official website of the Digital India Corporation (DIC) serves as the virtual hub for the nonprofit organization operating under the Ministry of Electronics and Information Technology (MeitY) within the Government of India. This platform plays a pivotal role in bolstering the Digital India initiative by furnishing vital services such as strategic counsel, skill enhancement, collaborative alliances, and stimulation of innovative practices. Visitors to the website gain access to a wealth of information, real-time notifications, valuable tools, and potential employment prospects linked to DIC's mission of propelling electronic governance and digital undertakings across India.


The purpose of this website is to offer assistance and direction in realizing the vision, goals, and objectives of the Digital India program. The program is dedicated to advancing digital initiatives and transforming governance in India.

  • Capacity Building- The Digital India Corporation (DIC) contributes to the effectiveness of e-governance projects by providing capacity building support to central and state-level ministries, departments, and stakeholders. This support encompasses training, sharing of knowledge, and promoting best practices.
  • Public-Private Partnerships- Fostering collaboration between the government and industry, the website encourages and facilitates public-private partnerships. By leveraging resources and expertise from both sectors, these partnerships contribute to the successful implementation of digital initiatives.
  • Innovation and Technology Adoption- DIC plays a pivotal role in promoting innovation and the integration of emerging technologies across various domains. This drive towards digital transformation empowers citizens through digital initiatives, nurtures technological advancements, and cultivates a culture of innovation.
  • Information Sharing- The website serves as a valuable platform for the dissemination of information, resources, publications, reports, and guidelines related to the Digital India program. Stakeholders gain access to valuable insights and knowledge, facilitating their engagement with the program.
  • Job Opportunities- The website showcases job openings and career prospects within DIC, attracting talent and resources from both the government and the market. This support enhances the design and implementation of digital initiatives, thereby contributing to the program's success.

Target Audience

    The website is designed to cater to government officials at the central and state levels who are involved in the planning, implementation, and monitoring of digital initiatives and e-governance projects.

  • Ministries and Departments- The DIC's website is aimed at ministries and departments of the Indian government that require support, guidance, and capacity building in implementing digital solutions and leveraging technology for efficient governance.
  • Public Sector Mentor Organizations- Public sector organizations, including government agencies and public institutions, are part of the target audience. They can access information, resources, and best practices related to digital transformation and e-governance.
  • Private Sector Mentor and Industry- The DIC website also engages private sector and industry stakeholders who are interested in collaborating with the government on digital initiatives, exploring partnership opportunities, and staying updated on the latest developments in the digital landscape.
  • Citizens and General Public- While not the primary audience, the DIC website may also provide information and resources for citizens and the public who are interested in understanding the Digital India program, its objectives, and the impact of digital initiatives on various sectors.
  • Job Seekers- The website targets individuals seeking job opportunities within DIC, including professionals with expertise in areas such as technology, e-governance, innovation, and project management.

The Challenge

The challenge is to optimize the user experience of the website by addressing obstacles users may encounter. Key challenges could potentially include-

  • Complex Search Process- Users face difficulty in efficiently navigating and finding desired information due to a convoluted search process.
  • Limited Search Flexibility- Users are restricted by a lack of options and features that could enhance their search experience.
  • Inadequate Feedback and Information- Users lack proper guidance and information during their interactions with the website, leading to confusion and frustration.
  • Data Accuracy and Consistency- Users encounter inaccuracies and inconsistencies in the data presented, which erodes their trust in the website's content.
  • Mobile Responsiveness- The website's performance and layout suffer when accessed from mobile devices, compromising the user experience.
  • Accessibility- Users with disabilities or diverse needs struggle to access and navigate the website effectively due to inadequate accessibility features.
  • Intuitive User Interface- The user interface lacks intuitiveness, making it challenging for users to understand how to interact with the website and accomplish tasks seamlessly.

Research Phase

  • Current Information architecture
  • Discuss the existing information architecture of the website or platform, including its structure, content organization, and navigation pathways.

  • Overview of the Primary Flow on the Website
  • Explain how users currently navigate through the website or platform, highlighting any bottlenecks, drop-off points, or areas requiring improvement.

Usability Study Findings

Based on the UX observations and points provided for the Digital India Corporation (DIC) official website, here's a summarized overview of the insights and potential areas for improvement-

  • Ministry Affiliation- Users may be confused about the affiliation of DIC due to the lack of a prominent display of the Ministry of Electronics and Information Technology (MeitY) name in the header.
  • Image Quality- Poor image quality in header banners affects the overall visual appeal and professionalism of the website.
  • What's New Section- This section lacks clear visual differentiation and proper center alignment, leading to visual inconsistency and imbalance.
  • Language Options- The accessibility bar should include language options in its dropdown menu to cater to a diverse audience.
  • Impact Section- Inconsistent card colors and the absence of hover interaction can cause confusion and hinder user engagement.
  • DIC Division Section- The use of pixelated images as background elements negatively impacts visual quality and professionalism.
  • Countdown Treatment- Implementing a video player-like treatment for countdowns in the Upcoming Events banner strip can enhance user engagement and interactivity.
  • What We Do Section- The placement of the "What We Do" section on the homepage may reduce its visibility and importance.
  • Team Page Access- The "People Behind DIC" section lacks a "More" button or equivalent means for users to access the Team page directly, potentially causing navigation difficulties.
  • Job Openings Section- The excessively large "Job Openings" section can disrupt content balance on the homepage.
  • Share Your Feedback Section- This section occupies excessive space and might overshadow other important content on the homepage.
  • Footer Logos- The static logos for departments in the footer lack interaction or functionality, affecting engagement and interactivity.
  • Department and Ministry Logos- The footer should include logos for departments and ministries associated with DIC to improve visibility and recognition.
Homepage- Mobile

Lack of Mobile Responsiveness- The website's mobile responsiveness is severely compromised. When accessed on a mobile web browser, numerous issues become apparent. The text is unreadable due to improper formatting, the images are distorted and stretched, and certain sections appear disproportionately larger than others. These problems collectively render the overall mobile experience unusable. (Responsive Design)

Lighthouse Report: Mobile

The current performance level stands at 50 percent, reflecting some areas in need of improvement. The initial rendering of content takes 7.4 seconds (First Contentful Paint) and the display of the largest element takes 7.8 seconds (Largest Contentful Paint), both of which are considered poor. On a positive note, the total time where user interactions are delayed (Total Blocking Time) is 260 milliseconds, showing promise but requiring further optimization. Additionally, there is a slight cumulative layout shift of 0.06. Unfortunately, the Speed Index is quite high at 26.4 seconds, significantly impacting overall performance and contributing to the 50 percent rating.

Lighthouse Report: Desktop

The website's performance metrics reveal a mixed situation. With a 26 percent performance score, slow load times for First Contentful Paint (6.0s) and Largest Contentful Paint (9.2s), as well as a Total Blocking Time of 3,970ms, there's evident room for improvement. The Speed Index at 25.2s underscores the need for faster visual loading. On the positive side, a low Cumulative Layout Shift of 0.017 ensures stable content presentation. Addressing the sluggish load times and reducing blocking time could significantly boost user experience.

These observations and pointers highlight various design and usability issues on the DIC website that can impact user experience. Addressing these concerns through design and content improvements can lead to a more user-friendly and visually appealing website that better serves its audience and clarifies its affiliation with the Ministry of Electronics and Information Technology.

Synthesizing Phase

With the insights gathered during the research phase, we have gained valuable understanding of the users' interactions and challenges while using the website of the Digital India Corporation. Building on this knowledge, we have now entered the Defining phase, where our aim is to deepen our comprehension and transform the research findings into practical design solutions. To maintain a user-centric approach, we have created personas that embody essential user archetypes-

User Persona 1-Government Official - Tech Enthusiast Name- Rajesh Sharma Age- 35 Occupation- Deputy Director, Ministry of Finance

Background-Rajesh Sharma is a tech-savvy government official with a background in finance and governance. He's responsible for overseeing the implementation of digital solutions in his department to streamline financial processes. Rajesh is dedicated to enhancing efficiency through technology and is always looking for innovative ways to improve government operations.

Frustrations- RajeshSharma is frustrated by the difficulty in accessing essential information about Digital India initiatives, hindering his efforts to enhance financial efficiency through technology. He faces challenges in collaborating effectively with other ministries and departments due to limited knowledge-sharing opportunities on the website. The disorganized information and navigation issues further impede his ability to stay informed about potential private sector partnerships for digital projects, impacting his productivity and decision-making.

Needs and Goals- Rajesh Sharma, a tech-savvy government official, seeks to access current information on Digital India initiatives and integrate digital solutions into financial processes efficiently. Collaboration with other ministries, staying informed about private sector partnerships, and easy website navigation are key goals. Additionally, Rajesh prioritizes data accuracy for informed decision-making, underlining his dedication to improving government operations through technology.

User Persona 2- Job Seeker - Tech Professional Name- Neha Kapoor Age- 28 Occupation- IT Project Manager

Background- Neha Kapoor is an experienced IT professional specializing in project management and digital transformation. She is always on the lookout for exciting opportunities to contribute her expertise to meaningful projects. Neha believes in the power of technology to drive positive change and is interested in working with organizations that share her passion.

Frustrations- Neha Kapoor's frustrations revolve around the slow discovery of relevant job openings within the Digital India Corporation. She desires clarity about job opportunities aligning with her expertise and a better understanding of DIC's mission and team expertise. Design and layout issues on the website contribute to her frustration, distracting her from her primary goal. Neha seeks a more efficient job search experience to assess alignment with DIC's goals and objectives.

Needs and Goals-Neha Kapoor, an IT project manager, seeks to explore job opportunities at the Digital India Corporation (DIC) that align with her expertise. She also aims to understand DIC's mission, evaluate the types of projects and technologies it promotes, and gauge the impact of its digital initiatives across sectors in India. Additionally, she values easy website navigation to swiftly find relevant job openings. Accessing the DIC team page to assess team expertise is crucial to her job search process.

Mapping User Journey and Extracting Insights- In this analysis, we have chosen to focus on Rajesh Sharma, a government official with a keen interest in technology and a mission to streamline financial processes within his department. Rajesh's user persona exemplifies the needs, pain points, and behaviors of users seeking critical information about Digital India initiatives through the Digital India Corporation (DIC) website.
Rajesh's journey on the DIC website sheds light on the motivations and challenges faced by government officials like him, dedicated to enhancing government operations through technology. By tracing Rajesh's interactions, emotions, frustrations, and overall user experience on the DIC website, we aim to gain valuable insights into the specific user journey of individuals seeking up-to-date information to improve government efficiency through digital solutions. This analysis will help us better understand how the website can effectively meet the needs of users like Rajesh while addressing their pain points and enhancing their overall user experience.

Mapping the Journey to a "User Story" Upon scrutinizing Rajesh Sharma's user journey map, we've gleaned insightful details about the actions, emotions, and pain points government officials like Rajesh might encounter when navigating the Digital India Corporation (DIC) website. This customized journey map revolves around Rajesh's specific goals and requirements, revealing pivotal touchpoints where he encounters challenges and opportunities for improvement. Based on these revelations, we've distilled one of Rajesh's paramount needs into a concise user story:

Rajesh's User Story

"As a government official dedicated to enhancing financial efficiency through technology, I want seamless access to up-to-date information and resources on the DIC website. This will enable me to effectively integrate digital solutions into financial processes, collaborate with other ministries, stay informed about private sector partnerships, and ensure data accuracy for informed decision-making."

Framing Challenges and Hypothesis

Having meticulously examined Rajesh's user journey as a government official with a tech-savvy disposition, our focus now shifts to formulating a problem statement encapsulating the challenges he faces when engaging with the Digital India Corporation (DIC) website.

Problem Statement

Rajesh, an efficiency-driven government official, necessitates a more streamlined content discovery process and improved mobile accessibility. The current disorganization of resources and mobile limitations hinder Rajesh's efficiency in accessing vital information for his governmental responsibilities.

This problem statement serves as our guiding beacon, ensuring that our design efforts directly address Rajesh's needs and enhance his overall experience on the DIC website. Building upon this problem statement, we've crafted a hypothesis statement:

Hypothesis Statement

If we implement user-friendly content organization, optimize mobile accessibility, introduce engaging features, and actively seek user feedback, then Rajesh's experience on the DIC website will become more efficient, engaging, and valuable for his efforts to streamline financial processes through technology. We firmly believe that by addressing the identified challenges and integrating user-centric solutions, Rajesh will enjoy a more productive and satisfying experience while accessing information and resources on the DIC website.

In the following sections, we embark on a creative journey to transform these insights into concrete design solutions. Through collaborative ideation, thoughtful discussions, and productive interactions with stakeholders, we aim to enhance Rajesh's experience on the DIC website, aligning it with his specific goals and needs as a government official with a tech-savvy perspective.

Ideation and Exploration Phase

The ideation phase is a crucial stage in any project, where research, brainstorming, and idea evaluation are conducted to generate and assess feasible, viable, and desirable concepts. Here's a brief explanation of each point-

  • Research: Gather data, analyze trends, market conditions, and user needs for project assessment and improvement.
  • Brainstorming: Collaborative, creative idea generation without judgment to encourage diverse concepts regardless of feasibility or viability.
  • Evaluate- Scrutinize generated ideas based on predetermined criteria like feasibility, viability, and desirability.
  • Feasibility Assessment- Evaluate ideas based on available resources, technology limitations, constraints, and risks for implementation determination.
  • Viability Assessment- Analyze market demand, revenue streams, costs, and sustainability to determine financial feasibility and goal alignment.
  • Desirability Evaluation- Assess ideas based on user needs, preferences, usability, and user experience for effective problem-solving.
  • Concept Generation- Research, brainstorming, and evaluation yield diverse concepts as potential pathways for development and refinement.
  • Advancement- Promising concepts meeting feasibility, viability, and desirability criteria are developed further for prototyping, testing, and implementation.

Overall, the ideation phase serves as a critical foundation for the project by generating a range of concepts and evaluating their potential, ensuring that only the most promising ideas are pursued further.

Solutions and Implementation

Outline the specific solutions proposed and implemented based on research findings, detailing design changes, content revisions, or technical modifications.

Validation and Conclusion

  • Usability Study Findings
  • Explain the process of conducting a validation usability study to assess the effectiveness of proposed solutions.

  • Presenting Validation through Analytical Data
  • Describe how the validation results were presented using analytical data to support conclusions and demonstrate improved usability and user experience.

  • Summarizing the Result of Our Intervention
  • Provide a summary of the outcomes and results of the project, emphasizing the positive changes made and the value brought to the target audience.

Our Thoughts and Next steps

Assess data, generate ideas, evaluate solutions, develop action plan, monitor progress, and implement improvements for enhanced usability and user experience. Provide an overview of challenges, research phase, synthesis phase, validation process, and final solutions implemented, highlighting improved usability and user experience.

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