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MeitY: Pioneering India's Digital Renaissance and Empowerment


The MeitY website serves as the official online platform for India's Ministry of Electronics and Information Technology (MeitY), encompassing a wide spectrum of electronic, information technology, and e-Governance facets. Its primary objective revolves around the promotion of digital technologies, e-services, and the assurance of a secure cyber space. The website acts as a comprehensive repository of information pertaining to government initiatives, policies, and services across various domains such as e-Government, e-Industry, e-Innovation/R&D, e-Learning, e-Security, e-Inclusion, and Internet Governance. Designed with user-friendliness in mind, this website provides a wealth of valuable resources, reports, and updates, all geared towards fostering the development and inclusive progress of India through the transformative power of digital technologies.


  • e-Government- This website aims to establish an electronic infrastructure for the efficient delivery of government services, making them more accessible, streamlined, and citizen-centric.
  • e-Industry- The website is dedicated to promoting the growth of India's electronic hardware manufacturing industry and the IT-ITeS sector. Its goal is to encourage innovation, investment, and job creation within these sectors.
  • e-Innovation / R&D- The website provides support for implementing a comprehensive research and development framework, facilitating the creation of innovation and R&D infrastructure in emerging areas of information and communication technology (ICT). It seeks to establish mechanisms for translating R&D efforts into practical applications.
  • e-Learning- This website is committed to supporting the development of e-skills and a knowledge network by offering resources, information, and support for digital literacy, skill development, and online learning initiatives.
  • e-Security- Ensuring the security of India's cyberspace is a primary objective of this website. It aims to provide information, guidelines, and resources to enhance cybersecurity practices, protect critical information infrastructure, and safeguard against cyber threats.
  • e-Inclusion- The website promotes the use of ICT for inclusive growth, aiming to bridge the digital divide and ensure that the benefits of technology reach all segments of society. It focuses on initiatives that empower marginalized communities, improve access to digital services, and promote digital literacy.
  • Internet Governance- This website seeks to enhance India's role in the global landscape of Internet Governance. Its goal is to actively participate in discussions, policy formulation, and decision-making processes related to internet governance at both the national and international levels.

Target Audience

  • Citizens- The website aims to empower and inform citizens by providing access to government services, promoting digital literacy, and bridging the digital divide. It caters to individuals seeking information on government initiatives, policies, and services related to electronics and IT.
  • Businesses- The website targets businesses operating in the electronics, IT, and ITeS sectors. It provides information on policies, incentives, investment opportunities, and regulatory frameworks. It also supports the growth of electronics manufacturing and the IT-ITeS industry.
  • Government Agencies- The website serves as a resource for government agencies involved in e-Governance and digital transformation efforts. It offers policy documents, guidelines, best practices, and updates related to various initiatives and programs.
  • Academia and Research Institutions- The website caters to academic institutions and research organizations involved in the fields of electronics, IT, and information technology. It provides access to research reports, R&D opportunities, funding schemes, and collaborative initiatives.
  • Industry Professionals- The website targets professionals working in the electronics, IT, and ITeS sectors. It offers information on industry trends, skill development programs, certifications, and career opportunities.
  • International Organizations- The website aims to engage with international organizations, fostering collaboration, and showcasing India's initiatives and achievements in the field of electronics, IT, and e-Governance.
  • Policy Makers and Regulators- The website provides policymakers, government officials, and regulatory bodies with valuable insights, policy documents, and updates related to electronics, IT, and e-Governance. It supports informed decision-making and policy formulation.

The Challenge

The task at hand involves optimizing the website's user experience by addressing various obstacles that users may encounter. The goal is to overcome these challenges and create a seamless and user-friendly website experience. These key challenges include-

  • Complex Search Process
  • Limited Search Flexibility
  • Inadequate Feedback and Information
  • Data Accuracy and Consistency
  • Mobile Responsiveness
  • Accessibility
  • Intuitive User Interface

Research Phase

  • Current Information architecture
  • Discuss the existing information architecture of the website or platform, including its structure, content organization, and navigation pathways.

  • Overview of the Primary Flow on the Website
  • Explain how users currently navigate through the website or platform, highlighting any bottlenecks, drop-off points, or areas requiring improvement.

Usability Study Findings

The usability study of the website has revealed several critical insights regarding user behavior, pain points, and preferences-

  • Lack of Intuitiveness in Light and Dark Mode Switching- Users find it challenging to switch between light and dark modes due to an unintuitive representation and procedure. This impacts usability and personalization options.
  • Unnecessary and Confusing Dialog Box- An extraneous dialog box appearing during mode switching adds confusion and frustration for users, disrupting the seamless mode transition.
  • Lack of Consistency and Alignment in Header Design- Inconsistent placement of logos and elements in the header creates a visually discordant appearance, affecting the website's cohesiveness.
  • Inaccessible Search Bar Placement- The search bar's corner placement and unclear placeholder text make it less accessible and may lead to user confusion.
  • Dropdown Menu Clarity- Users are unaware of the existence of dropdown menu options in the header, leading to navigation challenges.
  • Lack of Clear Purpose- The hero section fails to communicate the website's purpose, resulting in confusion and a potential disconnect between users and the website.
  • Missing Container Margins- The absence of container margins creates a crowded visual experience, affecting visual hierarchy and spacing.
  • Cluttered User Interface- A cluttered homepage interface with indistinct section differentiation makes it challenging for users to navigate and comprehend content structure.
  • Poor Card Design- Cards lack clear clickability cues, making it difficult for users to discern interactive elements and their purpose.
  • Issues with Banner Carousel- Mispositioned indicator dots and an unclear play/pause button in the banner carousel create confusion.
  • Unnamed Section of Logos- Lack of labeling for logos causes user confusion regarding their significance.
  • Low-Quality Logos- Pixelated logos diminish the visual representation of departments or organizations.
  • Unnecessary Carousel Elements- Play/pause button and navigation arrows in the carousel contribute to visual clutter without clear functionality.
  • Poorly Designed Footer- The footer's inadequate design negatively impacts usability and visual appeal.
Homepage – Mobile
  • Lack of Mobile Responsiveness- The website's non-responsive design on mobile browsers results in illegible text, distorted images, and unevenly sized sections, rendering the mobile experience nonfunctional.
What's New
  • Navigation Feedback- The website lacks clear navigation feedback, leaving users unsure about their selected options or current page, leading to confusion.
  • Pagination Navigation- The pagination functionality is unclear and introduces unnecessary confusion when moving between pages.
  • Inconsistent Language- Language inconsistencies, switching between English and Hindi, disrupt the user experience.
Know Your Minister
  • Inconsistent Image Handling- Varying image sizes and poor cropping in the minister section disrupt the overall design pattern.
Performance Smartboard
  • Opening External Website- The opening of an external website in a new window disrupts the user experience.
Public Opinion & Public Grievances
  • Redirects and Space Usage- The multiple redirects within this section can cause users to lose track of their location on the website.
About MeitY
  • Redundant Section- The duplication of the dropdown menu without color coordination creates user confusion and hampers navigation.
Lighthouse Report (Website and Mobile)

Performance Analysis- The website's performance is inconsistent, with some metrics indicating fast load times and others suggesting slow content rendering and layout issues. Improvement is needed for a more consistent and responsive experience on both desktop and mobile devices. Overall, the usability study highlights a range of issues impacting user experience, including accessibility, navigation, design consistency, and clarity of purpose. Addressing these issues should be a priority to enhance the website's usability and user satisfaction.

Lighthouse Report – Website

The website's overall performance is average at 58 percent. Some aspects, such as First Contentful Paint (0.5s) and Total Blocking Time (0 ms), are very good, indicating fast load times and minimal delays. However, the Largest Contentful Paint (4.2s) and Cumulative Layout Shift (0.443) are very bad, suggesting slow content rendering and layout issues. The Speed Index (1.3s) falls within the very good range. In summary, there's room for improvement, especially in addressing slow content rendering and layout stability.

Lighthouse Report – Mobile

The website's overall performance is very bad, scoring just 48 percent. Key metrics, including First Contentful Paint (1.9s), Largest Contentful Paint (7.9s), and Cumulative Layout Shift (0.84s), indicate slow load times and layout issues. Total Blocking Time is excellent at 40ms, while the Speed Index (4.1s) falls in the average range. Improvement is needed for faster content delivery and better layout stability.

Synthesizing Phase

With the insights gathered during the research phase, we have gained valuable understanding of the users' interactions and challenges while using the website of the Ministry of Electronics and Information Technology (MeitY) Website. Building on this knowledge, we have now entered the Defining phase, where our aim is to deepen our comprehension and transform the research findings into practical design solutions. To maintain a user-centric approach, we have created personas that embody essential user archetypes-

User Persona 1- Citizen seeking government services

Name- Priya Sharma. Age- 28

Occupation- Teacher


Priya is a tech-savvy young teacher who wants to access government services and stay updated on digital initiatives in her area. She's eager to enhance her digital skills and knowledge.

Goals and Needs-
  • Access Government Services- Priya wants to efficiently access government services like applying for a new passport, checking her tax status, and registering for government schemes.
  • Digital Literacy- She is keen on improving her digital literacy and seeks online resources and courses to enhance her skills in using digital platforms and services.
  • Stay Informed- Priya wants to stay informed about the latest government policies and initiatives related to electronics, IT, and e-Governance. She seeks regular updates and reports on these topics.
  • Complex Search Process- Priya finds it challenging to navigate and search for specific government services on the website due to a complex search process.
  • Lack of Clarity- She is often confused by the unclear purpose and lack of messaging on the homepage, making it hard for her to understand the website's objectives.
  • Mobile Responsiveness- When accessing the site on her smartphone, the website's lack of responsiveness frustrates Priya as it leads to illegible text and distorted images.
User Persona 2- Government Official

Name- Rajesh Kumar Age- 42

Occupation- Government Official (IT Department)


Rajesh is an experienced government official responsible for overseeing IT-related projects and initiatives. He uses the MeitY website to access policy documents and stay updated on the latest developments in the electronics and IT sectors.

Goals and Needs-
  • Access Policy Documents- Rajesh needs easy access to policy documents, guidelines, and best practices related to e-Governance and IT projects.
  • Stay Updated- He wants to stay updated on the latest trends, reports, and developments in the electronics and IT sectors to make informed decisions in his role.
  • Efficient Navigation- Rajesh needs a user-friendly website with an intuitive interface for efficient navigation and quick access to information.
  • Limited Search Flexibility- Rajesh finds it challenging to search for specific policy documents due to the website's limited search flexibility.
  • Inadequate Feedback- He often struggles to find clear navigation feedback on the website, making it challenging to track his current location or the options he selects.
  • Language Inconsistency- The website's inconsistent use of languages, switching between English and Hindi, disrupts Rajesh's user experience.

Let's map the user journey for Priya Sharma, the citizen seeking government services, as she interacts with the Ministry of Electronics and Information Technology (MeitY) website.

Mapping User Journey and Extracting Insights-

Priya Sharma, a 28-year-old tech-savvy teacher, begins her user journey on the MeitY website with a specific goal in mind - accessing government services and improving her digital literacy. She lands on the website's homepage, which has undergone recent redesigning to address her frustrations. The homepage now clearly communicates its purpose and primary objectives. Priya immediately notices a prominently placed "Citizen's Corner" section, which piques her interest.

In the "Citizen's Corner," Priya finds a user-friendly search interface with advanced filters, making it easy for her to search for specific government services. She no longer struggles with the complex search process she previously encountered. Priya efficiently locates services like applying for a new passport and checking her tax status. The website also provides informative content on digital literacy and skill development, which aligns perfectly with Priya's second goal. She explores a variety of online courses, tutorials, and information on digital tools, all aimed at enhancing her digital skills. While accessing the website on her smartphone, Priya is pleased to discover that it is now mobile-responsive. The text is legible, and the images display correctly, eliminating the frustration she once experienced. Priya subscribes to regular updates and notifications to stay informed about the latest government policies and initiatives related to electronics and IT, ensuring she is always up to date. Overall, Priya's user journey on the MeitY website is now smooth, efficient, and user centric. She can access government services, improve her digital skills, and stay informed about government policies with ease, thanks to the thoughtful design changes implemented based on her persona and needs.

Mapping Priya's user journey on the Ministry of Electronics and Information Technology (MeitY) website, we can distill her key needs and challenges into a user story:

Priya’s User Story

"As a tech-savvy teacher seeking government services and digital literacy resources, I want to efficiently access government services and educational content, so that I can improve my digital skills and stay informed about government policies and initiatives related to electronics and IT."

Now, let's frame a problem statement and hypothesis based on Priya's needs:

Problem Statement

Priya Sharma, a tech-savvy teacher, faces difficulties in accessing government services, improving her digital skills, and staying informed about government policies due to the MeitY website's complex search process, lack of clarity in messaging, and poor mobile responsiveness. She needs a more user-friendly and accessible platform to achieve her goals effectively. This problem statement will guide our design efforts, ensuring that our solutions directly address Priya's needs and enhance her overall experience on the MeitY website.

Hypothesis Statement

If we enhance the MeitY website by implementing an intuitive and user-friendly search interface with advanced filters, creating a dedicated "Citizen's Corner" section for digital literacy resources, redesigning the homepage for clarity, ensuring mobile responsiveness, and providing regular updates and notifications, then Priya's experience on the website will become more user-centric, allowing her to efficiently access government services, improve her digital skills, and stay informed about government policies and initiatives related to electronics and IT.

We believe that by addressing the identified challenges and implementing user-centric solutions, Priya will have a more productive and satisfying experience on the MeitY website while pursuing her goals as a citizen seeking government services and digital literacy resources.

In the following sections, we will embark on a creative journey to transform these insights into concrete design solutions. Through collaborative ideation, thoughtful discussions, and productive interactions with stakeholders, we will strive to improve Priya's experience on the MeitY website.

Ideation and Exploration Phase

The ideation phase is a crucial stage in any project, where research, brainstorming, and idea evaluation are conducted to generate and assess feasible, viable, and desirable concepts. Here's a brief explanation of each point-

  • Research: Gather data, analyze trends, market conditions, and user needs for project assessment and improvement.
  • Brainstorming: Collaborative, creative idea generation without judgment to encourage diverse concepts regardless of feasibility or viability.
  • Evaluate- Scrutinize generated ideas based on predetermined criteria like feasibility, viability, and desirability.
  • Feasibility Assessment- Evaluate ideas based on available resources, technology limitations, constraints, and risks for implementation determination.
  • Viability Assessment- Analyze market demand, revenue streams, costs, and sustainability to determine financial feasibility and goal alignment.
  • Desirability Evaluation- Assess ideas based on user needs, preferences, usability, and user experience for effective problem-solving.
  • Concept Generation- Research, brainstorming, and evaluation yield diverse concepts as potential pathways for development and refinement.
  • Advancement- Promising concepts meeting feasibility, viability, and desirability criteria are developed further for prototyping, testing, and implementation.

Overall, the ideation phase serves as a critical foundation for the project by generating a range of concepts and evaluating their potential, ensuring that only the most promising ideas are pursued further.

Solutions and Implementation

Outline the specific solutions proposed and implemented based on research findings, detailing design changes, content revisions, or technical modifications.

Validation and Conclusion

  • Usability Study Findings
  • Explain the process of conducting a validation usability study to assess the effectiveness of proposed solutions.

  • Presenting Validation through Analytical Data
  • Describe how the validation results were presented using analytical data to support conclusions and demonstrate improved usability and user experience.

  • Summarizing the Result of Our Intervention
  • Provide a summary of the outcomes and results of the project, emphasizing the positive changes made and the value brought to the target audience.

Our Thoughts and Next steps

Assess data, generate ideas, evaluate solutions, develop action plan, monitor progress, and implement improvements for enhanced usability and user experience. Provide an overview of challenges, research phase, synthesis phase, validation process, and final solutions implemented, highlighting improved usability and user experience.

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